Handy Home Cleaning and its Struggle to the Top

For the first few months of 2016, Oisin Hanrahan, had a rough time on Tuesday mornings when the Handy Home Cleaning firm held its weekly executive team meeting at its headquarters situated in New York. He had to display one power point slide after the other, showing how terrible the strategies he had supported were performing. It was at a time when Handy wanted to transform the criteria of selecting new cleaners (pros). This transformation was advocated by Hanrahan and he aimed to roll out an online onboarding procedure in all its markets.

Since this idea was proposed in 2014, Umang Dua, Hanrahan co-founder opposed it. He argued that the application process would not be completed without human intervention. Nevertheless, they had an agreement on running a test and evaluate the results. The new system was recruited in Washington, D.C., and Miami, in January 2015. In November the same year, the two were still debating on whether to integrate the idea in all the markets when the company got $50 million Series C venture capital. This additional capital brought both relief and stress to the company. All the potential investors they approached declined to fund the firm. It left them with no choice but to implement the online onboarding strategy in all the markets, which Hanrahan speculated would save millions of dollars.

The major problem was that Dua was right. The online onboarding led to a 40% increase in bookings, https://www.handy.com/services. Handy was forced to cancel many bookings as the order surpassed the number of pros. Clients were furious. The engineers worked on the platform, and the system’s performance showed significant improvement, proving that Hanrahan had made the right choice. Handy took the advice of its investors not expand to new cities, but to grow in its current markets. Currently, the company receives millions of booking which it is now able to manage.

Hanrahan and Dua were classmates at Harvard Business School. They came up with the idea of Handy while sharing an apartment in Cambridge. They launched Handy In 2012. Recently, Handy started a delivery and assembly service for furniture. It looks forward to delivering other items.