When Los Angeles-based hairstylist Chaz Dean opened his Hollywood studio, he knew what his clients wanted: a place of peace and tranquility where they could escape the stress and anxiety of their busy lives. His salon was tucked away and secluded, granting a brief respite from the harsh realities outside. Chaz Dean wanted the products he used to style his clients’ hair to be gentle and natural as well. Because shampoo is a detergent, cleaning by means of sulfates and other chemicals and stripping the hair of its natural oils, Chaz wanted to eschew its use and instead find a gentle and natural cleanser.
That’s when Chaz Dean came up with WEN. Wen by Chaz is a cleansing conditioner, which according to a Guthy-Renker review, is able to remove dirt and grime without shampoo and at the same time detangling the hair, deep-conditioning it, and giving it body and luster. The product line consists of a number of formulas, each a pleasing blend of botanicals, herbs, and natural extracts, produced in the USA without animal testing. There are currently over a dozen varieties of Wen available at Sephora Beauty Market, from Mandarin Italian Fig to the exquisite Pink Jasmine Peony. There’s a fragrance-free option as well, along with formulas just for children and for men.
A recent article at Bustle.com reported a candid experiment run to test the efficacy of Wen by Chaz. (http://www.bustle.com/articles/136320-i-used-cleansing-cleansing-conditioner-on-my-fine-hair-heres-what-happened). Emily McClure, the article’s author and a self-proclaimed lover of beauty products, had heard about Wen and was eager to try it out on her thin hair. She recorded the progress of the week-long trial and included selfies showing the effects of Wen on her hair. According to Emily, the first day of the experiment was intriguing. She showered late at night, after a long and tiring day at work. After blow-drying her hair, she was pleased to find that it had a lot of body and shine. But the next morning her hair was heavy and greasy. She repeated the process, showering at night and using Wen, then finding herself disappointed the next morning. So she then tried showering and using Wen in the morning. The results were considerably different, and she was pleased with the body and luster that Wen provided. After a week, Emily came to the conclusion that Wen did provide the results it claimed, although each person using it would have to determine the right schedule for its use. Learn more about Wen: http://www.totalbeauty.com/content/gallery/p-wen-products