While review websites like Google Business and Trip Advisor play a key role in enhancing the reputation of your business, they are not the only measure you can use to manage the popularity of your business. Managing online reputation goes beyond relying on these review websites, cites an article published on The Huffington Post.
Customer Think explains that businesses with a good reputation are able to influence buyers to blindly initiate purchases or even make deals without necessarily considering other factors. This means with a good reputation a business is able to beat many other odds in the market. Here are several tips you can apply to effectively manage your online reputation campaign.
Apply monitoring tools
It’s not possible to stay on Google 24/7 trying to manually analyze mentions. There are effective tools that can do this work on your behalf accurately and in real-time manner. The tools can alert you whenever an online mention of your brand comes up. Such tools include Reputation.com, Reputology, and Trackur, which send alerts immediately your brand is mentioned online.
Converting negative user reviews into business
User reviews are not an easy situation especially when they are negative, but you can exploit them for your advantage. If all the reviews are awesome and showing the strengths of your business, some people may be tempted to think they are fake. Therefore, this should be a keen strategy that does not make potential customers think your business is trying to cover up some flaws.
The biggest trick here is to concentrate on the negative reviews. How you respond to the complaints will very much determine your future interactions with clients/customers and this will impact on the reputation of your brand.
Avoid fights online
With the many posts and opinions passed across different platforms online, chances are high you might come across something distasteful directed at you. Such situations should not trigger you to act out of anger or emotion, but you need to spare some time to think about the best way to respond to the claims, lest you might compound the situation and hurt your reputation.
Status Labs is an Austin, Texas-based online reputation management firm. Founded by Darius Fisher in 2012, they arrived during a time of substantial growth in online social media, and a time when many users were still unaware of the potential dangers associated with putting their entire lives online.
As the consequences of such activities began to become clearer and clearer, companies like Status Labs stepped in and helped businesses combat the negative reputation that some of them were acquiring because they found themselves unable to properly maintain their image across the entirety of the internet. They’ve helped more than a 1,000 businesses turn their reputations around.
Recently, however, Status Labs found themselves facing the very problem that their clients came to them with.
Status Labs co-founder Darius Fisher recently spoke about an ironic problem that his company faced as Status Labs came under fire by some online users over the nature of their services and the negative actions of a recent executive that threatened to undo the company’s works.
In response to this, Status Labs decided to open themselves up to the world by letting everyone know that their employees were also upset by the actions in question. To help emphasize their stance on the matter, Status Labs uploaded a staff photo along with their public statements in order to put a face on the company that typically based their reputation on their services.
Following that, Status Labs decided to look inwards by focusing on improving the quality of their employees’ lifestyles via implementing stock options, catered lunches and expanded employee outings. Not only that, but the company took greater steps to ensuring that their future hires fit into perfectly to the new environment they were fostering.
Melissa Click had a very bad day during a student protest on a college campus. Click held the position of an assistant professor at the University of Missouri until she was recently terminated. Her firing was the result of the proverbial “one bad day”. Click’s bad day resulted from trying to eject a reporter from the protest, calling for “muscle” to deal with the reporter, and having words with a police officer. A USA Today article, written before Click’s firing, notes she did not have an incident at the university in 12 years. Unfortunately, one bad day is more than enough to upend a life. Click ended up being charged with a misdemeanor over the incident with the journalist.
Click’s actions were caught on camera, and the video was released to the news media. The video appeared on television, the internet, and other sources. The incident was not exactly something the university wanted. Publicity and competition for students leads universities to wanting to avoid incidents.
Click had one bad day for sure. That bad day did a lot of harm her reputation. She has called on the team at Status Labs for help, and the firm should commence effective work on helping her with the unfolding public relations crisis.
Status Labs is a company headquartered in Austin, TX with offices in New York and San Paulo. The firm was co-founded by current president Darius Fisher, a man honored by PR Week for his impressive accomplishments. Status Labs offers public relations and digital marketing work to clients, and one sphere – a major sphere – of this work is reputation management. A person or business’ reputation means a lot.
Sadly, one bad day can cause a lot of harm to it. So can bad reviews, legal issues, the releasing of private documents to the public, and more. When an incident deemed disastrous to a reputation arises, Status Labs is there to try and fix things. Through a multi-faceted approach to digital crisis management, Status Labs has the ability to change impressions for the better. 1,500 clients served since 2012 could attest to this fact.