The Advertising World In Brazil

Brazil is known all over the world for their innovation in advertising. Just the mention of advertising conjure up the best print ads anyone may want to see. These ads have walked away with top prizes at the Cannes International Advertising Festival. To tell you the truth those Brazilians relish in their advertising. As Marcio Moreria, the Vice Chairman and Chief Talent Officer at McCann Worldgroup, and by the way, a native of Brazil sums it up nicely, The Brazilian public is a sucker for advertising. They are in an environment which produce star advertisers.

The areas that are most prevalent for advertising are television, billboards, magazines and electronic media. You will find a lot of ads at sporting events.

The producers of advertising are very popular in Brazil. You will find the entertaining magazines fill with news on the top advertising executives. These people are treated like celebrities. Rumor has it that an advertising executive was throwing in his hat and making a bid for presidency.

In Brazil you will find agencies that have local clients, agencies that became a smashing success within the last decade. Then you have the ad agencies that are very well established such as BBDO, Grey Leo Burnett. Just to name a few.

Then there is Heads Propaganda which was founded in 1989, by Claudio Lourerio. He is also the CEO. This company is privately owned, and is one of the biggest in Rio-de-Janeiro. They indulge themselves into their work and have a very passionate drive. They believe to be the best you have to work very hard at what you term success. All the ideas they come up with are originals. They also get to know their clients in order to work with them most efficiently.

Claudio Loureiro was born in Curitiba. His education took him to University of Pontifica. He won the Colunistas Award in 1997, for best advertising, as one can see, he wears many hats. To his credit he adds associate producer of the film “Rio, I Love you” and a broadway musical “A night with Janis Joplin”.

Then to no one surprise in 2013 he won the CRPcom creation award. Last but not least, he is a member of the Brazilian branch of Young Presidents’ Organization. The gentleman is truly remarkable.

Jaime Garcia Dias: Brazil’s Most Prolific Author

Brazil has never been short of literary greats. Yet few of them have been as prolific or achieved fame in their youth as Jaime Garcia Dias. Just at a tender age of 15 he had already written his first novel. In the following 15 years he would go on to write 9 other books and at only 45 now he already has 20 books published. That is an amazing accomplishment as it averages publication of one book per year since the beginning of his writing career. If he continues at such an astonishing pace, even for the next 20 years alone, he will certainly go down in history as one of Brazil’s most prolific authors.

Dias has a lot to thank his parents, particularly his father, for these accomplishments. Born to highly educated parents, he was introduced to reading and writing literature at a very young age. His father, Arnaldo Dias, was both an author and a journalist while his mother was a well known architect in Rio de Janeiro. It is, however, his father who played the decisive role in shaping his future career as an author and educationist. His influence on Garcia Dias can be favorably compared to one Joe Jackson had on Michael Jackson or Mozart’s father had on the famous composer.

Like Jackson’s and Mozart’s fathers, Garcia’s father instilled in him not only an enduring love for literature but also a strong work ethic when he was still young. Both of these qualities were to prove instrumental in his later success.

Already well known in literary circles in his mid twenties, he began teaching in a famous Brazilian academy for literature, Carioca Literature Academy. The academy’s aim is to instill passion and skill to young authors in preparation for a career in writing. Having written his first novel at 15, there is no doubt that this was a perfect job for him. Applying himself to the job with characteristic energy and passion, Garcia’s teaching techniques were widely praised for their effectiveness. At only 27 the academy rewarded him by making him its vice president and ten years later he was made its president.

Yet, despite his busy schedule as vice president and later president of the academy, he still found time to write some wonderful books that won him numerous awards and brought him to the attention of wide audiences not just in Brazil but in the whole of South America. The first of the many awards he was to receive was the White Crane award in 2000. This was to begin a long chain of awards he has won with the latest being ABC Award of Brazil literature Prize.

With all these accomplishments as an author at only 45 there is little doubt that Jaime Garcia Dias has been an excellent standard bearer of Brazil’s glorious literature heritage he inherited from his predecessors. When the time for passing on the button comes, Brazil can rest assured that it will be passed on to able authors thanks to his wonderful work as president of Carioca Literature Academy.

The History And Operations Of BMG Bank In Brazil

The History of BMG Bank In Brazil

BMG Bank was founded in 1930 by the Pentagna Guimarães family, a family well known for its history and early involvement in the Brazilian financial markets. BMG stared out a private commercial bank that serviced both individual customers and companies with deposit accounts, investments and loans. In 1971, the bank formed a separate division that was focused solely on providing financing, investments and credit to its customers. 1973 saw BMG Bank cease its retail banking operations. BMG closed its deposit and checking accounts and instead focused on providing loans to consumers and businesses. In 1976 BMG Bank created BMG Leasing. The bank was now focusing its efforts to providing financing for the purchase of vehicles for private individuals and companies in Brazil. The bank quickly establishes itself as one of the top financiers for vehicle purchases in Brazil.

In 1985 BMG absorbed Brasilinvest Banco Comercial S.A and once again offered commercial banking services to clients such as checking and deposit accounts. 1998 saw BMG shift its focus to providing payroll loans to government workers in Brazil. In a span of only seven years BMG Bank quickly established itself as one of the leading payroll loan providers in Brazil by 2005. In 2011 BMG Bank expanded operations with the acquisition of two banks GE Money and Banco Schahin. 2012 saw the creation of an independent bank in partnership with Itaú Unibanco that would only provide and manage payroll loans in the Brazilian market. The partnership proved to be extremely successful and the new joint bank partnership has seen record levels of payroll loans.

BMG Bank Operations Today

Today BMG Bank offers a wide array of services. It remains a leader in providing payroll loans for government workers on the local, state and federal level through Banco Itaú BMG Consignado S.A. Commercial banking services such as checking accounts, personal loans, and investments are offered by the company for both individuals and small businesses. The bank also provides financing for vehicles, home equity loans and capital for medium and large companies.

Marcio Alaor’s Contributions To BMG Bank

A critical figure in the success and expansion of BMG Bank is current vice president and director of BMG, Marcio Alaor. Marcio has worked for the company since 1977 and has amassed more than 30 year of management experience at BMG Bank during his tenure with the company. He was appointed control executive director of the company in 1999 and under his guidance BMG Bank continues to diversify it assets, limiting risk and increasing profits through conservative investment policies. Marcio Alaor holds an undergraduate and graduate degree in business administration and is poised to lead BMG Bank through an increasingly global financial market.