Several years ago, purchasing lip balm was a challenging and tiresome process. Women had to visit a wide array of supermarkets and drug stores in search of their favorite Chapstick. The sticks had a clinical fee due to their active ingredients, which were clearly listed on the package. Chapstick users had limited choices – they could only transition from the tasteless flavor and go for the mint or cherry flavor.
The rise of EOS
The launch of pastel-colored spheres of lip balm commonly known as EOS transformed the beauty industry. Their popularity increased immensely a few months after their launch. They outperformed other lip balms and took control of shelf spaces, starting from Well, Walgreens, Walmart, to Target. Cosmo’s and Allure’s beauty editors explored different features and flavors of the new lip balm in town. They seemed excited with flavors such as grapefruit and honeydew. Famous celebrities, including Kim Kardashian, Miley Cyrus, and Christina Aguilera, were seen on many events whipping EOS from their makeup bags.
The company behind the orbs of EOS is Evolution of Smooth. Speaking to Fast Company, the founders of EOS narrated how they formed a $250 million firm that turned out be one of the leading lip balms in the nation according to Kline, a renowned consulting and Research Company. Kline Research states that EOS has managed to spearhead growth in the section of oral care singlehandedly. Currently, EOS lip balm sells more than 1 million units per week, and prospects seem encouraging. Spurred by the high demand for organic and natural products that EOS specializes in, the worldwide lip care market is likely to rise progressively to $2 billion in 2020.
Apart from taking over the shelves at big supermarkets and online stores, the co-founders aimed at creating a buzz around their innovative product. They chose to target millennials, aged from 25 to 35 years who were fashion conscious. Although EOS used same strategies of advertising as their competitor, they became professionals in customizing their messages to address the needs of their audience.
About the Eucatex Group
The Eucatex Group was developed in 1951. It is the topmost producer and marketer of eucalyptus wood fiber insulations and liners. The company currently serves several multi-national furniture manufacturers and industrial construction companies. The company’s Construction Industry segment deals with paints, laminate floors modular partitions, and doors. The Eucatex Furniture division is the largest MDP, Tamburato, and wood fiber plate manufacturer. The products are created from most advanced technology and eucalyptus wood. The Eucatex group is reputable for its environmentally friendly products. It has received the ISO 14001 and FSC® Certifications. These qualifications are proof of the company’s value for the environment and its sensible handling of industrial wastes.
About Flavio Maluf
Maluf has established his dutiful entrepreneurial expertise to build the once unpretentious Eucatex into a prime international construction furniture manufacturer. Flavio Maluf joined the company in 1987. He is the current chairman of the company. Maluf also operates in the Eucatex trade areas. Maluf has worked under this department for almost ten years before being appointed as the Chief Executive Officer of the company in 1996. Maluf has been outstanding in the peak administration spot of the company. Flavio Maluf has modernized Eucatex and led the company’s primary objectives of opening other agencies across the world.
Maluf graduated from the Fundação Armando Alvares Penteado Foundation University in Sao Paulo with a broad knowledge of the corporate business world. He also attended the New York University Management School. The knowledge settings present him with the unparallel corporate business advantage that made him the remarkable entrepreneur. He also transformed Eucatex into an International exporter with its products supplied to more than thirty global countries. It is important to note that Maluf has been an inspiration and top leader of the Brazilian Eucatex Group.
The Eucatex Manufacturing Division in Salto, Sao Paulo
Eucatex Group recently established an industrial manufacturing plant in Salto, Sao Paulo state. This Salto-based industry manufactures Thin High-Density Fiberboard and Medium Density Fiberboard (T-HDF and MDF). The company owns another recovery plant that recycles wood residue. The facility aims to protect the environment and avoid landfill wood residues that lead to environmental pollution.