How To Correctly Implement An Online Reputation Management Strategy

While review websites like Google Business and Trip Advisor play a key role in enhancing the reputation of your business, they are not the only measure you can use to manage the popularity of your business. Managing online reputation goes beyond relying on these review websites, cites an article published on The Huffington Post.

Customer Think explains that businesses with a good reputation are able to influence buyers to blindly initiate purchases or even make deals without necessarily considering other factors. This means with a good reputation a business is able to beat many other odds in the market. Here are several tips you can apply to effectively manage your online reputation campaign.

Apply monitoring tools

It’s not possible to stay on Google 24/7 trying to manually analyze mentions. There are effective tools that can do this work on your behalf accurately and in real-time manner. The tools can alert you whenever an online mention of your brand comes up. Such tools include Reputation.com, Reputology, and Trackur, which send alerts immediately your brand is mentioned online.

Converting negative user reviews into business

User reviews are not an easy situation especially when they are negative, but you can exploit them for your advantage. If all the reviews are awesome and showing the strengths of your business, some people may be tempted to think they are fake. Therefore, this should be a keen strategy that does not make potential customers think your business is trying to cover up some flaws.

The biggest trick here is to concentrate on the negative reviews. How you respond to the complaints will very much determine your future interactions with clients/customers and this will impact on the reputation of your brand.

Avoid fights online

With the many posts and opinions passed across different platforms online, chances are high you might come across something distasteful directed at you. Such situations should not trigger you to act out of anger or emotion, but you need to spare some time to think about the best way to respond to the claims, lest you might compound the situation and hurt your reputation.