Finding Success With The QI Group: Vijay Eswaran’s Path

QI Group was founded in 1998 by Malaysian businessman Vijay Eswaran. QI Group is centered around its e-commerce site and uses multilevel marketing to sell its products throughout most of Asia. The company is based in Hong Kong and maintains offices in Thailand, the Philipines, Singapore, and Malaysia.

QI Group has several lines of business that it offers to customers. These are lifestyle & leisure, telecommunications, logistics, hospitality, property development and management, luxury, education and training, and its e-commerce website along with retail and direct sales.

Vijay Eswaran serves as the Executive Chairman of QI Group. In 1984 he earned his Socio-Economics degree from the London School of Economics. He also holds an MBA, earned from Southern Illinois University in 1986, and has a professional certification from CIMA in the United Kingdom. It was while he was at Southern Illinois University that he learned about multilevel marketing, a concept he continued to explore after moving back to his native Malaysia.

In addition to his work with QI Group, Eswaran is a highly sought after motivational speaker. He has covered a wide breadth of subjects during both motivational speaking and performing lectures. He has spoken at business and leadership forums, college campuses, and World Economic Forums.

Eswaran has written a number of books detailing his business philosophies as well as his outlooks on life in general. He published his first book in 2005, “In the Sphere of Silence”, where he writes about his belief that every day should start with an hour of silence. His last book was a collection of photography, “On the Wings of Thought”, and was published in 2011.

QI Group has a social responsibility arm that is called RYTHM Foundation. This foundation contributes to the health, well-being, and education of disadvantaged children throughout Asia. Vijay Eswaran also started a Malaysian nonprofit he named after his father, the Vijayaratnam Foundation. This foundation has created several initiatives in Malaysia designed to help children, with an emphasis on adolescent girls who experience poverty. The foundation created a series of camps for these girls that is designed to empower them.

How Lip Balm EOS Took Over Shelves at Major Stores and Outsmarted Chapstick

Several years ago, purchasing lip balm was a challenging and tiresome process. Women had to visit a wide array of supermarkets and drug stores in search of their favorite Chapstick. The sticks had a clinical fee due to their active ingredients, which were clearly listed on the package. Chapstick users had limited choices – they could only transition from the tasteless flavor and go for the mint or cherry flavor.

The rise of EOS

The launch of pastel-colored spheres of lip balm commonly known as EOS transformed the beauty industry. Their popularity increased immensely a few months after their launch. They outperformed other lip balms and took control of shelf spaces, starting from Well, Walgreens, Walmart, to Target. Cosmo’s and Allure’s beauty editors explored different features and flavors of the new lip balm in town. They seemed excited with flavors such as grapefruit and honeydew. Famous celebrities, including Kim Kardashian, Miley Cyrus, and Christina Aguilera, were seen on many events whipping EOS from their makeup bags.

The company behind the orbs of EOS is Evolution of Smooth. Speaking to Fast Company, the founders of EOS narrated how they formed a $250 million firm that turned out be one of the leading lip balms in the nation according to Kline, a renowned consulting and Research Company. Kline Research states that EOS has managed to spearhead growth in the section of oral care singlehandedly. Currently, EOS lip balm sells more than 1 million units per week, and prospects seem encouraging. Spurred by the high demand for organic and natural products that EOS specializes in, the worldwide lip care market is likely to rise progressively to $2 billion in 2020.

Apart from taking over the shelves at big supermarkets and online stores, the co-founders aimed at creating a buzz around their innovative product. They chose to target millennials, aged from 25 to 35 years who were fashion conscious. Although EOS used same strategies of advertising as their competitor, they became professionals in customizing their messages to address the needs of their audience.

Sam Tabar Named the Chief Operating Officer for Full Energy Fund

Full Cycle Energy Fund, LLC named Sam Tabar as their Chief Operating Officer with the responsibility of fund management strategy. His focus on the environmental and social issues, as well as his high experience in business strategy, was the major contributing factor in his appointment. Sam will play a significant role in the development of the new ideas in the company following his experience in the business and law sectors.

Sam Tabar also has interests in helping women in Asia and Africa countries following his investments in THINX and SPARX groups. He was one of the early investors at THINX, a company that has re-invented the female hygiene industry with the aim of empowering all women worldwide.

Sam Tabar is a capital strategist and a practicing attorney in New York State. He pursued his masters and bachelor degrees in law from Oxford University and later joined Columbia School of Law for his LLM. Sam was also an editor of the Columbia Business Law Journal. He then turned into the business industry after completing his law degrees and worked as hedge manager for various Asian companies.

Tabar started his career at Skadden, Arps, Slater, Meagher, and Flom LLP as an associate and later became Managing Director and Co-head Marketer for the Sparks Group. He then joined Merrill Lynch as the Head of Capital Strategy after which he returned to his legal field and served as a senior associate with specialties in hedge funds as well as compliance and regulatory issues at Schulte Roth and the Zabel LLP until 2014. He has worked with Adanac LLC, BVI as the Director and lists PMA Investments Advisors LTD in Hong Kong is one of his major achievement.

Full Cycle Energy began in 2013 with the aim of bringing changes in the energy sector by minimizing the use of high-polluting fossil fuels and reusing the municipal solid waste in powering up the communities. Their intention is to fix the older traditional electric generation plants that are more environmentally friendly to use. Therefore, Sam Tabar skills will come in handy in meeting the company’s goals and objectives.

How To Correctly Implement An Online Reputation Management Strategy

While review websites like Google Business and Trip Advisor play a key role in enhancing the reputation of your business, they are not the only measure you can use to manage the popularity of your business. Managing online reputation goes beyond relying on these review websites, cites an article published on The Huffington Post.

Customer Think explains that businesses with a good reputation are able to influence buyers to blindly initiate purchases or even make deals without necessarily considering other factors. This means with a good reputation a business is able to beat many other odds in the market. Here are several tips you can apply to effectively manage your online reputation campaign.

Apply monitoring tools

It’s not possible to stay on Google 24/7 trying to manually analyze mentions. There are effective tools that can do this work on your behalf accurately and in real-time manner. The tools can alert you whenever an online mention of your brand comes up. Such tools include Reputation.com, Reputology, and Trackur, which send alerts immediately your brand is mentioned online.

Converting negative user reviews into business

User reviews are not an easy situation especially when they are negative, but you can exploit them for your advantage. If all the reviews are awesome and showing the strengths of your business, some people may be tempted to think they are fake. Therefore, this should be a keen strategy that does not make potential customers think your business is trying to cover up some flaws.

The biggest trick here is to concentrate on the negative reviews. How you respond to the complaints will very much determine your future interactions with clients/customers and this will impact on the reputation of your brand.

Avoid fights online

With the many posts and opinions passed across different platforms online, chances are high you might come across something distasteful directed at you. Such situations should not trigger you to act out of anger or emotion, but you need to spare some time to think about the best way to respond to the claims, lest you might compound the situation and hurt your reputation.

 

 

 

Brad Reifler: The Route to Middle Income Investing

Brad Reifler has investing in his blood. His grandfather was the founder of investment giant Refco, a name created from the initials of his own name, Ray E Friedman and Co. For many years the largest broker listed on the Chicago Mercantile exchange, Refco invested for more than 200,000 customers. No wonder Brad Reifler became a serial entrepreneur.

Unlike his famed grandfather, Reifler spent many years in the foxholes of investment before realizing his what he considers to be his true investment calling. Soon after college, Brad Reifler founded his own investment firm in 1982 named for himself. This company specialized in global derivatives and was so successful as to catch the attention of Refco, which bought the company.

After selling Reifler, Mr. Reifler founded Pali Capital and served there for 13 years as its CEO, achieving $200 million in profits and expanding into the UK and Australia.

In his years in big investment, Mr. Reifler discovered important truths that few were willing to discuss or consider. He learned that investment opportunities were numerous and varied for the affluent 1%, but limited and precarious for the middle income 99%. With combined interests in providing opportunities for this underserved investment audience and to expand the investment business into the middle class, Mr. Reifler researched how to provide investments to this group of potential investors.

He learned quickly that his target class of investors was unschooled in investment opportunities and extremely leery of loss. For this expanded target of investment possibilities, Mr. Reifler developed this advice:

  • Safety First – Never invest everything in the stock market. The unique position of the middle investor insists that the first priority must be protecting existing funds.
  • Trust – Develop a trusting relationship with your fund manager. This means taking the time to insist the he or she get to understand your goals. In the process, you will realize what your goals actually are such as saving for a home, college, boat or beach house.
  • Stability – When you discover you have a successful investment, stick with it. Add more money to investments that are profitable rather than casting around for bigger and bigger margins of profit.
  • Establish Objectives – What do you need money for and how much do you require? Sure, everyone wants to build a nice nest egg, but defined goals are the best way to ensure success.

Mr. Reifler is now CEO of Forefront investment with particular interest in seeking profitable investments for middle income people.