Melissa Click had a very bad day during a student protest on a college campus. Click held the position of an assistant professor at the University of Missouri until she was recently terminated. Her firing was the result of the proverbial “one bad day”. Click’s bad day resulted from trying to eject a reporter from the protest, calling for “muscle” to deal with the reporter, and having words with a police officer. A USA Today article, written before Click’s firing, notes she did not have an incident at the university in 12 years. Unfortunately, one bad day is more than enough to upend a life. Click ended up being charged with a misdemeanor over the incident with the journalist.
Click’s actions were caught on camera, and the video was released to the news media. The video appeared on television, the internet, and other sources. The incident was not exactly something the university wanted. Publicity and competition for students leads universities to wanting to avoid incidents.
Click had one bad day for sure. That bad day did a lot of harm her reputation. She has called on the team at Status Labs for help, and the firm should commence effective work on helping her with the unfolding public relations crisis.
Status Labs is a company headquartered in Austin, TX with offices in New York and San Paulo. The firm was co-founded by current president Darius Fisher, a man honored by PR Week for his impressive accomplishments. Status Labs offers public relations and digital marketing work to clients, and one sphere – a major sphere – of this work is reputation management. A person or business’ reputation means a lot.
Sadly, one bad day can cause a lot of harm to it. So can bad reviews, legal issues, the releasing of private documents to the public, and more. When an incident deemed disastrous to a reputation arises, Status Labs is there to try and fix things. Through a multi-faceted approach to digital crisis management, Status Labs has the ability to change impressions for the better. 1,500 clients served since 2012 could attest to this fact.