Flipora has been steadily rising in the ranks of Silicon Valley start ups for the past couple of years. Initially Flipora had been founded under the name InfoAxe before moving on to Flipora. Then, with their core focus fully refined, the group decided to move to the name Rover. The name change, which comes at a time when the company is pulling in heavy investor interest, looks to target people who make positive connotations to the brand. Rover is a web browsing companion app that will be available across all major web browsing platforms: handheld devices and desktop/laptop computers. Rover seeks to connect users to creative, quality, content without eve rmaking them work for it.
The Rover system works because of the companies vaunted Discovery Engine. The Discovery Engine is an AI based algorithm that runs in the background of your web browsing experience. As you browse the internet, like normal, your search history is uploaded into the cloud. Once in the cloud the data is indexed along with all of the other users who are integrating the system into their browsing experience. Much like Amazon’s “Recommended for users who liked ____”, Rover will churn out content suggestions by pulling data from other users. So if a frequent visitor of a football forum ends up going to a specific niche NFL site, then that suggestion will find its way to the end user.
Rover has already found some huge investments from major players in the tech world. We’ve seen the founder of Google Adsense, executives at Microsoft and Facebook, and even a few other data mining companies get involved. Rover has managed to raise big money recently, in the form of $3 million via capital investments, and the team of developers will look to leverage it into a big expansion into the mobile market. With more people becoming hooked to browsing on their mobile devices, iOS or Android, this expansion could pay big dividends for the still growing company.
Going from Flipora to Rover is a big move for a company that seems to have an acute sense of what their identity is. The initial Flipora system relied on users literally ‘flipping’ through content pages. As we are further removed from physical magazines, this simply was an outdated concept. The Rover system looks to hone in on the idea that there are machines and programs out there to bear the heavy lifting for the users.