How Lip Balm EOS Took Over Shelves at Major Stores and Outsmarted Chapstick

Several years ago, purchasing lip balm was a challenging and tiresome process. Women had to visit a wide array of supermarkets and drug stores in search of their favorite Chapstick. The sticks had a clinical fee due to their active ingredients, which were clearly listed on the package. Chapstick users had limited choices – they could only transition from the tasteless flavor and go for the mint or cherry flavor.

The rise of EOS

The launch of pastel-colored spheres of lip balm commonly known as EOS transformed the beauty industry. Their popularity increased immensely a few months after their launch. They outperformed other lip balms and took control of shelf spaces, starting from Well, Walgreens, Walmart, to Target. Cosmo’s and Allure’s beauty editors explored different features and flavors of the new lip balm in town. They seemed excited with flavors such as grapefruit and honeydew. Famous celebrities, including Kim Kardashian, Miley Cyrus, and Christina Aguilera, were seen on many events whipping EOS from their makeup bags.

The company behind the orbs of EOS is Evolution of Smooth. Speaking to Fast Company, the founders of EOS narrated how they formed a $250 million firm that turned out be one of the leading lip balms in the nation according to Kline, a renowned consulting and Research Company. Kline Research states that EOS has managed to spearhead growth in the section of oral care singlehandedly. Currently, EOS lip balm sells more than 1 million units per week, and prospects seem encouraging. Spurred by the high demand for organic and natural products that EOS specializes in, the worldwide lip care market is likely to rise progressively to $2 billion in 2020.

Apart from taking over the shelves at big supermarkets and online stores, the co-founders aimed at creating a buzz around their innovative product. They chose to target millennials, aged from 25 to 35 years who were fashion conscious. Although EOS used same strategies of advertising as their competitor, they became professionals in customizing their messages to address the needs of their audience.

Sam Tabar Named the Chief Operating Officer for Full Energy Fund

Full Cycle Energy Fund, LLC named Sam Tabar as their Chief Operating Officer with the responsibility of fund management strategy. His focus on the environmental and social issues, as well as his high experience in business strategy, was the major contributing factor in his appointment. Sam will play a significant role in the development of the new ideas in the company following his experience in the business and law sectors.

Sam Tabar also has interests in helping women in Asia and Africa countries following his investments in THINX and SPARX groups. He was one of the early investors at THINX, a company that has re-invented the female hygiene industry with the aim of empowering all women worldwide.

Sam Tabar is a capital strategist and a practicing attorney in New York State. He pursued his masters and bachelor degrees in law from Oxford University and later joined Columbia School of Law for his LLM. Sam was also an editor of the Columbia Business Law Journal. He then turned into the business industry after completing his law degrees and worked as hedge manager for various Asian companies.

Tabar started his career at Skadden, Arps, Slater, Meagher, and Flom LLP as an associate and later became Managing Director and Co-head Marketer for the Sparks Group. He then joined Merrill Lynch as the Head of Capital Strategy after which he returned to his legal field and served as a senior associate with specialties in hedge funds as well as compliance and regulatory issues at Schulte Roth and the Zabel LLP until 2014. He has worked with Adanac LLC, BVI as the Director and lists PMA Investments Advisors LTD in Hong Kong is one of his major achievement.

Full Cycle Energy began in 2013 with the aim of bringing changes in the energy sector by minimizing the use of high-polluting fossil fuels and reusing the municipal solid waste in powering up the communities. Their intention is to fix the older traditional electric generation plants that are more environmentally friendly to use. Therefore, Sam Tabar skills will come in handy in meeting the company’s goals and objectives.

How To Correctly Implement An Online Reputation Management Strategy

While review websites like Google Business and Trip Advisor play a key role in enhancing the reputation of your business, they are not the only measure you can use to manage the popularity of your business. Managing online reputation goes beyond relying on these review websites, cites an article published on The Huffington Post.

Customer Think explains that businesses with a good reputation are able to influence buyers to blindly initiate purchases or even make deals without necessarily considering other factors. This means with a good reputation a business is able to beat many other odds in the market. Here are several tips you can apply to effectively manage your online reputation campaign.

Apply monitoring tools

It’s not possible to stay on Google 24/7 trying to manually analyze mentions. There are effective tools that can do this work on your behalf accurately and in real-time manner. The tools can alert you whenever an online mention of your brand comes up. Such tools include Reputation.com, Reputology, and Trackur, which send alerts immediately your brand is mentioned online.

Converting negative user reviews into business

User reviews are not an easy situation especially when they are negative, but you can exploit them for your advantage. If all the reviews are awesome and showing the strengths of your business, some people may be tempted to think they are fake. Therefore, this should be a keen strategy that does not make potential customers think your business is trying to cover up some flaws.

The biggest trick here is to concentrate on the negative reviews. How you respond to the complaints will very much determine your future interactions with clients/customers and this will impact on the reputation of your brand.

Avoid fights online

With the many posts and opinions passed across different platforms online, chances are high you might come across something distasteful directed at you. Such situations should not trigger you to act out of anger or emotion, but you need to spare some time to think about the best way to respond to the claims, lest you might compound the situation and hurt your reputation.

 

 

 

Brad Reifler: The Route to Middle Income Investing

Brad Reifler has investing in his blood. His grandfather was the founder of investment giant Refco, a name created from the initials of his own name, Ray E Friedman and Co. For many years the largest broker listed on the Chicago Mercantile exchange, Refco invested for more than 200,000 customers. No wonder Brad Reifler became a serial entrepreneur.

Unlike his famed grandfather, Reifler spent many years in the foxholes of investment before realizing his what he considers to be his true investment calling. Soon after college, Brad Reifler founded his own investment firm in 1982 named for himself. This company specialized in global derivatives and was so successful as to catch the attention of Refco, which bought the company.

After selling Reifler, Mr. Reifler founded Pali Capital and served there for 13 years as its CEO, achieving $200 million in profits and expanding into the UK and Australia.

In his years in big investment, Mr. Reifler discovered important truths that few were willing to discuss or consider. He learned that investment opportunities were numerous and varied for the affluent 1%, but limited and precarious for the middle income 99%. With combined interests in providing opportunities for this underserved investment audience and to expand the investment business into the middle class, Mr. Reifler researched how to provide investments to this group of potential investors.

He learned quickly that his target class of investors was unschooled in investment opportunities and extremely leery of loss. For this expanded target of investment possibilities, Mr. Reifler developed this advice:

  • Safety First – Never invest everything in the stock market. The unique position of the middle investor insists that the first priority must be protecting existing funds.
  • Trust – Develop a trusting relationship with your fund manager. This means taking the time to insist the he or she get to understand your goals. In the process, you will realize what your goals actually are such as saving for a home, college, boat or beach house.
  • Stability – When you discover you have a successful investment, stick with it. Add more money to investments that are profitable rather than casting around for bigger and bigger margins of profit.
  • Establish Objectives – What do you need money for and how much do you require? Sure, everyone wants to build a nice nest egg, but defined goals are the best way to ensure success.

Mr. Reifler is now CEO of Forefront investment with particular interest in seeking profitable investments for middle income people.

The Affluent Lifestyle of Danilo

Danilo Diaz Granados is a successful business man and a true example of the American dream. Since his early days, he was sure that he was destined for greatness and his mission was just starting. He was a bright student and attended Babson College. This is an institution located in Wellesley Massachusetts. He continued studying and was rewarded with a degree in Economics and Entrepreneurship. With the knowledge and expertise acquired, he decided to shift to Miami and start his own empire.

Upon arriving in Miami, Danilo Diaz Granados realised that the Latino community was lacking a luxury boutique that provided fine watches, jewellery, exotic automobiles and contemporary art all under one roof. Based on the luxury concept, he started his company called The TOYS for BOYS Boutique.

TOYS for BOYS’ is well known for throwing unbelievable events. This summer, they orchestrated another mind-blowing event that attracted several affluent guests in Miami. The event was in July and involved exclusive previews, time at the racetrack, fine cuisine, helicopter rides, sunset boat ride and bottles of Dom Perignon. Since its inception in early 2011, Granados has been termed as the guru of throwing many hyper-sensory experiences for his noble guests.

Danilo Diaz Granados explained that he wanted to have a platform where he can offer his visitors their once-in-a-lifetime experiences. He continued that the people of Miami now have a store where they can sample the most extravagant and rare products in life.

The noble guests were hand selected and treated to a warm breakfast at the Dame Zaha Hadid’s One Thousand Museum sales centre. They were then given a personal opportunity to sample the hyped apartments at the upscale Biscayne zone of Miami.

The guests were then treated to a thirty-minute helicopter ride from Dame Zaha Hadid’s to Palm Beach Race Track. Each guest was then allowed to drive through the track at will until satisfaction. They were again brought back via a helicopter ride from Palm Beach Race Track to River Yacht Club. As soon as they landed, they were received with bottles of Dom Perignon champagne followed by exquisitely cooked lunch. The day was then ended with a romantic boat ride.

Adam Goldenberg And Don Ressler Make A Statement In Fashion

 

Don Ressler and Adam Goldenberg were two unlikely personalities to begin a fashion startup company. They both had success at a very young age in business. Adam created a gaming company known as Gaming Alliance. He sold it to Intermix for millions of dollars and became a high-ranking executive within the organization. Don had a similar resume. He founded a company called Fitness Heaven and sold it to Intermix as well. Don and Adam quickly became friends and found that they shared the same passions or business. They decided that fashion was a field with great opportunity. Women’s fashion would be tough to conquer. However, the obstacles represented a great opportunity to these two young businessmen who were looking to bring a new element to the retail industry.

JustFab was the concept that Don and Adam created. Their business model was not based on their fashion expertise. JustFab’s unique concept introduced a new way to shop to the retail industry. The company focused on online marketing and e-commerce. Their products are offered through a website that shoppers could join in order to take advantage of tremendous discounts. The product would then be shipped to the customer’s home. The cost for this service was a monthly fee whether the members purchased any of the items. It was a daring concept that quickly caught on. JustFab membership grew rapidly. Don and Adam were forced to adapt by looking to take on investment partners.

Josh Hannah from Matrix was a natural fit to the JustFab team. Josh was known to be a creative business mind who embraced new ideas and looked to push the envelope of the accepted norms. With the help of Josh Hannah JustFab was able to evolve into an international enterprise.

Kimora Simmons was another addition to the JustFab team. Kimora was brought in to lend her fashion expertise to the line of products that were being offered by the JustFab label. Her job was to make sure that the company was producing items that were at the forefront of women’s fashion. Don and Adam knew that they had to put together the right team in order to ensure that such a dynamic business idea reached its fullest potential. The ability to market on television as well as the internet allowed JustFab to avoid several pitfalls. Online Shoppers are known to browse websites for items but not make purchases. JustFab’s unique business model introduced a new concept that allowed them to earn revenue despite inconsistent online shopping habits.

Experience and Professionalism Foundations at Capital Group

Timothy D Armour is the Chairman and CEO of the Capital Group Companies. He also serves as Chairman of both The Capital Research and Management Company, affiliates of Capital Group. Armour is also in a member of Capital Group Companies Management’s committee. He has over three decades of experience in investment banking since he joined the company.

Before he was handed the CEO position of the enterprise, he was the deputy to James Rothenberg, the former head of the firm. Rothenberg passed away in June 2015 at the age of 69. He was responsible for the rise of Capital Group as one of the world’s largest investment management firms. It was after his death that the Board of Directors at Capital Group decided to give Armour chairmanship of the company. Armour started his career at the firm in 1983 as an attaché in the company’s Associate Program before becoming an investment analyst. He graduated from Middlebury College with a bachelor’s degree in Economics.

Capital Group is a private financial services company founded in 1931. It is among the largest investment firms in the world with an employee base of more than 7000 persons and assets worth $1.39 trillion. Its headquarters are in Los Angeles, California. The company provides services in research and investment in America, Canada, Europe, and Asia. Janet Yang, an investment research analyst, gave the company A rating for its consistently high-level performance over the years. She said choosing the business is a no-brainer as the company has continued to advance over the years putting detailed attention into investments and long run end results. She further praised the firm saying it is a model example of a stable investment culture with outstanding portfolio managers such as Armour and Clifford.

The company broadened its operations further after announcing a strategic partnership with Korea-based Samsung Asset Management. The agreement established that Capital Group would assist SAM in instituting the Capital Group management style while providing management expertise in business and client management. The companies are expected to work together in coming up with asset allocation products and solutions for Korean investors. It is in line with SAM’s agenda in becoming one of Asia top management companies. Armour maintained that the long run plan of the partnership is to come up with investment solutions aimed at satisfying retirement and insurance-related needs of investors in the Korean market.

Read More: American Funds Flows on Track to Break Even – Executive

Handy Home Cleaning and its Struggle to the Top

For the first few months of 2016, Oisin Hanrahan, had a rough time on Tuesday mornings when the Handy Home Cleaning firm held its weekly executive team meeting at its headquarters situated in New York. He had to display one power point slide after the other, showing how terrible the strategies he had supported were performing. It was at a time when Handy wanted to transform the criteria of selecting new cleaners (pros). This transformation was advocated by Hanrahan and he aimed to roll out an online onboarding procedure in all its markets.

Since this idea was proposed in 2014, Umang Dua, Hanrahan co-founder opposed it. He argued that the application process would not be completed without human intervention. Nevertheless, they had an agreement on running a test and evaluate the results. The new system was recruited in Washington, D.C., and Miami, in January 2015. In November the same year, the two were still debating on whether to integrate the idea in all the markets when the company got $50 million Series C venture capital. This additional capital brought both relief and stress to the company. All the potential investors they approached declined to fund the firm. It left them with no choice but to implement the online onboarding strategy in all the markets, which Hanrahan speculated would save millions of dollars.

The major problem was that Dua was right. The online onboarding led to a 40% increase in bookings, https://www.handy.com/services. Handy was forced to cancel many bookings as the order surpassed the number of pros. Clients were furious. The engineers worked on the platform, and the system’s performance showed significant improvement, proving that Hanrahan had made the right choice. Handy took the advice of its investors not expand to new cities, but to grow in its current markets. Currently, the company receives millions of booking which it is now able to manage.

Hanrahan and Dua were classmates at Harvard Business School. They came up with the idea of Handy while sharing an apartment in Cambridge. They launched Handy In 2012. Recently, Handy started a delivery and assembly service for furniture. It looks forward to delivering other items.

 

American Fund Portfolio Manager Shares Insight

China’s economy experienced an economic crisis, causing its currency to devalue and market selloff in September 2015. Investors and trading partners across the world became fearful and sought refuge after the drop in Chinese stocks. To help stimulate China’s economy and regain the trust of global investors, the government lowered its interest rate and eased reserve requirements for banks.

American Fund Portfolio Manager Tim Armour shares his opinions on specific areas of interest for investment opportunities in China, interest rates, and the economy in the United States. Mr. Armour has 34 years of experience in the investment management industry, nationally and internationally, and provides informative opinions as an author and Chairman leader.

His educational and career background has provided him with expertise to share with investors based on analysis and global market conditions. Timothy Armour is a Middlebury College graduate, earning an economics BA degree and serving 33 years at Capital Group, in Los Angeles. He joined the firm as an internist and received career growth, serving as Equity Investment Analyst, Equity Portfolio Manager, Chairman, and Chairman of Management Committee. Mr. Armour is presently serving the committee to communicate set strategies and implementation of them. He’s committed to Capital Group and has history contributing to its growth in the U.S., Europe, and Asia.

Related: Capital Group Parent Names Armour Chairman, Replacing Rothenberg

American Fund Portfolio Manager Timothy Armour believed that despite the selloff in China, in 2015, there were alternative investment opportunities. He said there were opportunities outside of the country, but the Chinese internet companies looked more attractive at the time. Corrections of the market benefited these companies for possible investment opportunities after valuations were higher, in 2015. Although, China’s economic growth rate was slow in September, Mr. Armour expected it will be faster compared to other economies. He was confident multinational companies should continue to grow sales in China.

Concerning interest rates and the economy, Timothy Armour says the United States Federal Reserves should have raised its interest rate. The economy wasn’t growing in mid-2015 and near zero interest rates may have caused it to be in stand-still mode. Investors began to take undue risks and were forced to the move their assets to alternative investments. He says when a short term interest rate is raised gradually, the financial system becomes stronger and the economy gets healthier. Mr. Armour is hopeful his advice and opinions on past economic events benefit investors and companies.

Click here to learn more about the Capital Group.

 

Sam Tabar: Productivity And Responsibility

One thing that could be said for Sam Tabar is that he is one of those people who is very productive. For one thing, he has a zeal for life that takes him very far. As a successful businessman, he has taken steps and have learned things that other businessmen have not been able to do in spite of their success. Sam Tabar is someone who has lived life to the fullest. At the same time, he is able to show respect and be humble about what he is doing. He is an example of someone who is able to make a lot of productive choices.

Sam has traveled to different countries and has learned a few languages in order to help him communicate with some other people. He has also studied law and worked as an attorney at a law firm. This is one of the most important types of information that one could learn. For one thing, people who know the law will be better able to obey. As a result, they will find themselves free of trouble. Sam Tabar has also studied finances. Law and business go hand in hand because people need to know how to make money in an ethical manner.

Sam has also shown that he is financially responsible. He has worked for different financial institutions and helped clients make the right decisions for their business. One company he has worked for is Merryl Lynch (Bank Of America). He has recently gained the position of Chief Operations Officer at FullCycle Energy Fund. Sam has shown that he is trustworthy and responsible when it comes to finances.

Sam is a man of many talents. He is also someone that is constantly making progress and seeking out new activities to take part in so that he could continue growing.